Landowners' Participation in Biodiversity Conservation Examined through the Value-Belief-Norm Theory
Landowners' choice of management practices will directly affect the conservation of biodiversity in large-scale productive landscapes such as forests and agricultural areas. Using the value-belief-norm theory, this study identifies the extent to which landowners differ regarding the psychological variables antecedent of a moral obligation to protect local biodiversity after participation in conservation programmes. A survey was carried out among 280 landowners who had to varying degrees participated in either voluntary forest preservation or wetland restoration.