Effect of Data Collection Technique on Estimated Landowner Personal Network Attributes
Social network analysis, focusing on the role of interpersonal relationships on the flow of information, trust, and service delivery, is increasingly recognized as a valuable approach to understanding landowner behavior. Landowner personal networks are central to Diffusion of Innovations theory and the Theory of Planned Behavior, both of which are commonly invoked in the design of interventions to encourage sustainable private forest management. However, personal network data can be difficult to obtain for a large sample.