Gamification in agriculture: A scoping study on opportunities and challenges.

This report investigates the application of game design elements in agricultural contexts to influence user behavior and outcomes. It examines the effectiveness of gamification in bridging the gap between knowledge and action among farmers, utilizing various strategies like simulations, goal setting, and social gaming. The study, helps in identifying pathways to help agribusinesses scale their operations, improve their product and channel more effective marketing strategies using game elements.