Strengthening the Performance of Samoa's Fruit and Vegetable Sector

Numerous opportunities exist to improve
the performance of Samoa's fresh fruit and vegetable
(F&V) sector. Current per capita consumption appears to
be low by regional and global standards indicating prospects
for future demand growth and a need for increased awareness
of the dietary benefits of fruit and vegetable consumption.
A large share of the existing demand for fruits and
vegetables is being met by imports and there appears to be
scope for encouraging domestic production to reduce
Samoa's import dependence. The presence of
well-organized retail and foodservice channels represent a
considerable advantage to an organized fresh produce supply
chain, provided that domestic producers are able to meet
buyer standards for product continuity, quality and price.
There are several products which could also be developed
into sustainable export commodities. A range of on-farm
investments, training, organizational and research
priorities have been identified to enable the F&V
sub-sector to respond to these potential market
opportunities. Following an appraisal of opportunities and
an analysis of value chains for representative commodities
which might be grown in response to demand from the local
market, the report recommends a series of proposed actions
to strengthen the performance of the fruit and vegetable
sub-sector in Samoa.