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The objective of this paper is to explore residential location preferences and how they are related to travel behavior. The literature focuses on the preferences in relation to physical and demographic aspects, such as land uses, facilities, transportation facilities, transportation services, car ownership, income, household size and travel accessibility. However, this study suggests social and cultural issue such as racial diversity which is literally to be a significance context. The case study reported here is based on Iskandar Malaysia’s development region. Reliability Analysis and Factor Analysis are applied to determine that religious and culture are influential in terms of residential location preferences. These findings add a different perspective on travel behavior studies, which are heavily dominated by researches from Western Europe, North America and Australasia. It is suggested that transport researchers need to reject universal conclusions and be clearer about the contexts in which their findings most applied and in multi-cultural scenarios to consider cultural and religious factors more extensively.
