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To improve communication between reindeer-herders and other land users, we developed and implemented a system to produce reindeer husbandry plans together with Sami reindeer-herding communities. A central component of our communications strategy was the introduction and use of a participatory GIS (pGIS). We evaluated the potential and limitations of pGIS as a tool for collaborative learning. We concluded that by merging traditional and scientific knowledge in a pGIS, the process of spatial communication has contributed to a more inclusive planning process, and to improved knowledge-sharing. Furthermore, the process has contributed to a more efficient long-term perspective where land use planning focuses on key areas but with solutions applied to the landscape. The Model Forest offered an appropriate platform to facilitate the process.