Analyzing landowner demand for wildlife and forest management information

Determining appropriate topics and target audiences is essential to design effective educational outreach programs. Based on landowner responses to a mail survey, we determined both the importance and the availability of wildlife and forest management information topics to Mississippi landowners. Combining this information clearly identified the appropriate subject matter for outreach programs-topics important to landowners and for which information was relatively unavailable. The importance of wildlife and forest management information relative to its availability depended on the region, land use patterns, and landowner characteristics, thus demonstrating which segments of the population should be targeted to maximize program impact.