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This article deals with the financing required to restore and reuse the great architecture of the 1900s, in a time in history when public financial resources are becoming increasingly low and difficult to find.
The research addresses the possibility of using crowdfunding through the case study of the reuse project of Torino Esposizioni, an architectural work from the '900, partially used, in a state of decay, despite being recognized by international critics as a work of exceptional value. After the Master Plan had been developed by the Turin Polytechnic in collaboration with the City of Turin, the applicability of crowdfunding was analyzed by a survey to evaluate the willingness of the potential users to contribute to the Torino Esposizioni reuse project. In addition to this, the interest of citizens in the historical value of the Torino Esposizioni and the reuse project that would enhance it has been understood. The survey results have highlighted unexpected unwillingness to contribute to the collective funding of the project. Furthermore, they have revealed not only the lack of knowledge of crowdfunding as a means of financing, but also the lack of awareness of the value of Turin’s historical and modern architectural heritage, of which Torino Esposizioni is an outstanding example, although not the only one.
