Formation of the brand of territory as an image resource of rural area development

In the conditions of the Republic of Belarus there was shown the necessity of detection and recording of socially-significant sights and brand objects in the process of managing land resources. There was examined the classification of land plots and objects of real estate, which appear to be territory brands. There were determined the main approaches to the formation of the system of such objects on the basic level of state management. In course of the study there was presented a system of regulatory and information support of the formation of a registry of branded objects on the territory. Research results showed that in the process of revealing and classification of brand objects it was necessary to use the main aspects of in force regulatory legal acts, data of state land cadaster, land monitoring, results of special studies and surveys, as well as data of cartographic and geo-information resources. Formed on this bases data of rigisters of brand objects would be used as factor which could be taken into consideration for further management of concrete territory.