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Protecting and improving cultivated land quality is a key way to the realization of agricultural modernization. The Chinese government advocates agricultural producers to implement cultivated land protection and quality improvement behavior (CLPQIB). However, the cultivated land management rights of family farms are not so stable. In order to study how stability of land management rights (SLMR) affects family farms’ CLQPIB, promoting family farms in adopting technologies to protect cultivated land, this study investigated 117 family farms in Anhui and Hubei provinces by stratified sampling and analyzed data through the logistic regression model and marginal effects model. The results showed that transferred land ratio, contract types, and contract duration affected family farms’ CLPQIB significantly. The probability of family farms applying organic fertilizer decreased by 0.9% for every 1% increase of the transferred land ratio. Family farms’ rented land through formal contracts have a 21.4% higher probability of adopting planting–breeding technology than family farms’ rented land through informal contracts. For every additional year of the rental contract duration, the possibility for family farms to replace chemical fertilizer with organic fertilizer, pesticides reduction, and integrated planting-breeding increase by 2.1%, 2.2%, and 1.3%, respectively. The results of this study can guide policy makers with further regulating land transfer behavior, guide family farms with signing formal lease contracts, and extending the duration of lease contracts, improving the cultivated land protection behavior of family farms.
