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The present paper focuses on an integrated evaluation methodology aimed at measuring the attractiveness of rural landscapes. The landscapes under observation are two exceptional contexts in Piedmont (Italy): The Moraine Amphitheatre of Ivrea and the vineyard landscape of Langhe, Roero and Monferrato, which have recently been included in the UNESCO World Heritage List. The proposed investigation tool consists of the use of a system of landscape indicators, from which a synthetic index called the landscape economic attractiveness index has been obtained, and the integration of the results in a dynamic model, considering the synthetic index as a factor of people mobility in a multi-pole system. This integrated approach aims at supporting the decision-making process in the definition and orientation of landscape and territorial transformation policies, respecting the landscape components.
