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Better recognition of public perceptions is called for in developing policies that affect landscape qualities, such as agri-environmental policies. The present study focused on the evaluation of typical agricultural landscapes in Finland. We utilized and operationalized the visual landscape quality scales introduced by Tveit et al. (2006) and further explored how these scales can be applied in citizen evaluation of agricultural landscapes. From landscape data collected via an Internet survey, we analysed whether and how the attributes of agricultural landscapes were linked to their evaluation. The results demonstrated that visual concepts such as openness, naturalness, species richness and the impression of being taken care of were significantly associated with six landscape attributes, i.e., grain, cattle, bales, farmhouses, buses and disturbances. A relationship between key landscape concepts and normative evaluation was found. The normative pleasantness of the landscape also significantly associated with individual landscape attributes and the socio-demographic characteristics of the perceivers.
