COVID-19 caused a major shift in consumer behavior online at companies that focused on offering products to a traditional and more diverse (LGBTTTQI+) market. For this reason, an online survey was carried out through the digital platforms Facebook and LinkedIn in the last months of the pandemic (COVID-19) to determine how interpersonal influences and electronic word of mouth (eWOM) affect the intention to buy back online products and services, even after the pandemic.

Buckwheat is an important coarse grain often grown in China’s marginal and dry mountainous areas; however, few empirical studies have quantified the factors that increase land productivity and encourage buckwheat farmers’ market participation.

This paper empirically investigates the heterogeneous impacts of the media sentiment about policies with different themes on the real estate market in China. Based on the policy texts collected from both official and unofficial sources, we construct sentiment indices to capture the sentiment about policies with different themes, including real estate policies, fiscal policies, monetary policies, land policies, healthcare policies, household registration policies, and education policies, using text mining methods.