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Protected areas are places that provide diverse ecosystem services, including cultural ecosystem services. At the same time, the development and unbalanced use of natural resources in protected areas often create environmental threats and social conflicts. This study estimates the economic value of environmental consequences derived from the construction of an airport in a national park in Korea. We employ a discrete choice experiment to assess economic values and consider a key part of the tradeoffs derived from the airport construction at Heuksan Island of Dadohae Marine National Park in Korea. The results show that social benefits related to improved accessibility and tourism opportunities would be generated but at substantial costs resulting from environmental degradation and the reduction in bird populations. A segmentation analysis also reveals that heterogeneous preferences exist based on variables reflecting individuals’ visit experiences and trust in the government. The findings indicate that considering environmental impacts is important when evaluating the feasibility of a development project in a protected area.