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The aim of this paper is to illustrate how projects could be designed to address land degradation through the four focal areas; with special reference to incremental costs assessment. Approaches the question from a generic form through to specific examples. Uses paradigm cases to make the points explicitCase studies are in:Farmer-based approach to conserve african plant genetic resources and contain land degradation practices, EthiopiaCommunity-based rangeland rehabilitation for carbon sequestration and biodiversity, SudanEhancing long term (and short-term) carbon storage of degraded land, MexcoAdaptation to climate change in relation to land degradation, KazakstanAssessment of incremental costs for a multi-focal area that builds on land degradation and rehabilitation efforts, Mauritania and SenegalLake Victoria Environmental Management Project, Kenya, Uganda and Tanzania