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One of the most challenging projects that the new Metropolitan city of Naples is going to face, concerns the regeneration of the ex-industrial areas located in the eastern zone of the city, characterized by the presence of the port. Among the several reasons of the slowness in which the current program of urban regeneration proceed (NaplEst) is the generic identification of the demand for new functions in an area which plays a strategic role in the metropolitan context. The article, starting from an analysis of the land values in the space of the metropolitan city, wants to highlight their evolution. With specific reference to the peripheral areas, it is possible to catch new values, more significant with regard to the past, further confirmed by some investment choices aligned with the territorial dynamics. In this new and discontinued framework of land values, the logistic function for the regeneration of the retro-port areas seems a more realistic proposal, in accordance with the “State Plan of a first Intervention for the South industrial ports”.