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Threats to riverine landscapes are often the result of system‐wide river management policy, located far from where the threats appear, or both. As a result, the rationale for land protection to achieve floodplain conservation and restoration has shifted to require that lands must also have multiple and systemic threat abatement benefits. The Mississippi River Flood of 2011 highlighted the need for increased floodplain complexes along the Mississippi River to provide both systemic threat abatement and conservation benefits. We used spatial analysis, landowner outreach, and market assessment to examine ways to enhance land protection in the Atchafalaya River Basin Floodway, the largest river basin swamp North America and the site of two employed floodway locations during the 2011 flood. We identified six Priority Conservation Areas (77,084 ha) in the floodway that are largely privately owned (mean 78.2 ± 6.4%), with forest dominated by Taxodium distichum (baldcypress) and hydrologic and water quality characteristics considered most suitable for baldcypress regeneration (31.2 ± 2.4% and 10.2 ± 3.0% of area, respectively). Landowners expressed high (80%) interest in land protection programs and found the range of property values derived from market analyzes (minimal protection—$346 USD/ha; additional protections—up to $2,223 USD/ha) to be reasonable. We seek to: (1) enhance current land protection in the Atchafalaya River Basin and (2) provide a model for using land protection to increase the number of floodplains for both systemic threat abatement and conservation benefits.