basic motivational drivers of northern and central European farmers
Farmers are key actors in land management confronted with societyâs increasing demand for public goods. Understanding farmersâ values and motivations is essential to policy makers to foster more sustainable production practices. So far, no definite value profile for European farmers exists. Based on Schwartzâs theory of basic human values, we statistically analyzed six rounds of the European Social Survey to explore farmersâ value orientations in Austria, Denmark, Finland, Germany, the Netherlands, Sweden, and Switzerland.