Conservation begins after breakfast: The relative importance of opportunity cost and identity in shaping private landholder participation in conservation
The conservation opportunity literature increasingly emphasises opportunity cost as an important determinant of willingness to engage in conservation on private land. We investigated the explanatory power of a group of opportunity cost variables in the decision to participate in a landscape-level conservation initiative on the Agulhas Plain, Cape Floristic Region. Opportunity cost variables outperformed affiliation and demographic variables when used in one model and had almost as much explanatory power as the combined model when used on their own.