MARKETING DA CARNE BOVINA COM VISAO DE REDES DE EMPRESAS (“NETWORKS”).

The beef business is composed of several networks, called here the agri-food networks. Theseare defined as a group of suppliers and distributors of an analyzed firm (in an individual case), or of thealliance being analyzed (in case of firms that manage a common brand). In this article a scenario analysis isdone based on a review of the recent data and trends on Brazilian and global beef market, and many impactsto the beef business are identified. The main contribution from this scenario analysis is the observation of theemergence of 4 main networks that will rest stronger in global beef market in 2010. These networks willoperate and coexist in 4 different market segments, with different needs.