To promote rural revitalisation, China’s central government revised the land administration law to allow rural collective construction land (RCL) to be traded in the market and attract private and financial capitals into rural investment and development. However, the land value appreciation income of the market access is closely related to geographical location. Hence, the value appreciation of RCL is enormous in villages around cities and towns. By contrast, the land value appreciation of RCL is low in villages away from cities and towns.

The rising population and reduction in the amount of land and some other resources have created tremendous pressure on current agricultural producers to meet the increasing food demands. To cope with this challenge, certain key inputs, such as fertilizers and other chemicals, are overused, which are worsening the surroundings. This intensive agricultural production without adherence to ecological sustainability has led to declining soil health, land degradation, and severe environmental problems.

The quality of cultivated land has been seriously degraded due to the overuse of chemical fertilizer in China. Land conservation technologies (LCTs) have been proven to effectively address land degradation and improve land productivity. In this study, a multivariate probit model is applied to empirically analyze the correlation effects and determinants of the application of LCTs application using cross-sectional data collected on 690 large-scale grain producers from the Jiangsu and Jiangxi provinces in the middle and lower reaches of the Yangtze River.